In grocery store design, what is the industry term for the most profitable areas where high-margin impulse purchases are strategically placed?

The design of grocery stores is no accident! Food retailers use sophisticated psychological tactics to influence what and how much you buy. From the strategic placement of essential items to the science of scent marketing, grocery stores are carefully engineered retail environments. Test your knowledge about one of the most famous and effective layout strategies used by food retailers worldwide.

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Hot zones
Golden triangles
End caps
Power aisles