Which sports retailer pioneered the first interactive 'virtual stadium' technology that allows customers to test athletic shoes in simulated professional sports environments?

The sports retail landscape has been revolutionized by technological innovation in recent years. From smart equipment that tracks performance to immersive in-store experiences, sports retailers are constantly pushing boundaries to enhance customer engagement. Test your knowledge about cutting-edge retail innovations in the sports industry with this challenging trivia question!

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Nike with their House of Innovation concept featuring Nike Arena
Adidas with their Stadium Concept stores
Under Armour with their Brand House experience centers
Puma with their Forever Faster zones