Which innovative product design approach did the Royal Shakespeare Company pioneer in 2016 that revolutionized audience engagement for theater productions?

The performing arts industry has evolved dramatically in how it designs, markets, and delivers experiences to audiences. From immersive theater to digital streaming platforms, product design in this sector balances artistic integrity with consumer engagement. This trivia question explores a groundbreaking product design innovation that transformed how performing arts organizations connect with their audiences. Test your knowledge of the business side of the performing arts world!

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The 'Live to Digital' platform that incorporated motion capture technology to create an interactive virtual reality experience of 'The Tempest'
The 'Theater-in-Round' mobile app that allowed audiences to switch between multiple camera angles during live performances
The 'Backstage Pass' subscription service that offered exclusive behind-the-scenes content and director commentary for all productions
The 'Character Journey' wearable technology that vibrated at key dramatic moments to enhance emotional connection with specific characters