Which celebrity brand ambassador partnership reportedly increased Puma's women's sales by over 98% in the first quarter of their collaboration?

Brand ambassadors can significantly influence consumer purchasing decisions, especially when they're well-known celebrities. A strategic celebrity partnership can increase brand awareness, strengthen customer loyalty, and drive sales. But just how impactful was one of the most successful celebrity brand partnerships of recent years? Test your knowledge about this notable retail collaboration that transformed a brand's market position.

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