Which retail brand launched the first major 'buy one, donate one' model specifically for wildlife conservation, donating one acre of habitat protection for every product purchased?

Test your knowledge about how major retail brands are making an impact in wildlife conservation efforts! Many retail companies have developed specialized product lines, campaigns, or foundations dedicated to protecting endangered species and their habitats. This trivia question explores the intersection of retail brand positioning and wildlife conservation initiatives that have made significant impacts in recent years.

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Patagonia with their 'Wildlife Land Trust' initiative
TOMS with their 'One for One' wildlife expansion program
Tentree with their 'Ten Trees Planted' program
The North Face with their 'Protect Our Parks' campaign