When REI (Recreational Equipment, Inc.) was founded in 1938, what unique business model did the outdoor retailer pioneer that reflected its commitment to outdoor enthusiasts?

The natural world and outdoor recreation have inspired entire retail ecosystems dedicated to helping people explore wilderness areas. From camping equipment to hiking gear, these specialized retailers have fascinating origin stories deeply connected to a love for nature. Test your knowledge about one of the most famous outdoor retailers that revolutionized how people access equipment for natural world exploration.

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A cooperative where members pay a one-time fee and receive annual dividends based on purchases
A subscription-based model where members received quarterly wilderness equipment packages
A franchise system allowing local outdoor experts to open REI-branded shops in national parks
A rental-first approach where all equipment could be borrowed before purchase with fees applied to eventual buying price