Which forgotten beverage brand partnered with Travis Scott in 2020, resulting in nationwide product shortages and a 500% resale markup on limited edition products?

In the ever-evolving world of pop culture retail, some brands manage to rise from the ashes through brilliant marketing strategies. In 2020, one nostalgic brand executed a remarkable comeback through a celebrity partnership that broke the internet and revitalized their market position. This partnership became a case study in how to leverage pop culture icons to breathe new life into legacy brands. Test your knowledge of this groundbreaking retail revival!

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