Which Broadway musical was the first to partner with a major fashion retailer for a branded clothing line, launching a trend of theatrical merchandise collaborations?

The performing arts industry has seen some revolutionary marketing campaigns over the decades. Theater productions, especially on Broadway, have pioneered innovative advertising strategies that transformed unknown shows into global phenomena. This trivia question focuses on one of the most successful brand collaborations in Broadway history that changed how theatrical productions are marketed worldwide.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Hamilton (2015)
Wicked (2003)
The Phantom of the Opera (1988)
The Lion King (1997)