Which major retailer launched the 'Artisan Project' in 2018, creating partnerships with over 5,000 traditional craftspeople from developing countries to sell their handmade cultural goods globally?

Traditional crafts and cultural practices are finding new life through innovative retail partnerships. Many heritage brands are now collaborating with modern retailers to preserve cultural traditions while creating contemporary products. Test your knowledge about how traditional cultural practices are being preserved and promoted through strategic retail partnerships around the world.

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Walmart
West Elm
Anthropologie
IKEA