Which surprise album release by Beyoncé in 2016 featured a revolutionary visual album marketing strategy that included partnering with HBO, exclusive merchandise, and references to a specific beverage brand?

In 2016, a major superstar released a surprise album with a groundbreaking marketing strategy that changed how the music industry approaches product launches. This album's release created such a cultural moment that it influenced marketing strategies across multiple industries, from fashion to beverages. Test your knowledge about this iconic pop culture marketing case study that business schools now teach!

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Lemonade
Renaissance
4
B'Day