Which literary franchise has generated the highest retail merchandise sales of all time, with a brand value estimated at over $25 billion?

The world of literature has given birth to some remarkable retail phenomena, where fictional stories have expanded into massive product empires. From theme parks to merchandise lines, some authors have seen their literary works transform into global retail powerhouses. This trivia challenges you to identify which famous book series generated the most valuable retail brand in publishing history.

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• Harry Potter
• The Lord of the Rings
• Winnie the Pooh
• Game of Thrones

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