Which transportation company pioneered the first dedicated retail innovation lab specifically for creating seamless in-transit shopping experiences?

Innovation labs in transportation companies are transforming how we think about retail experiences on the go. From autonomous vehicle shopping interfaces to mobile payment systems for transit, these labs are pioneering the next frontier of transportation retail. Test your knowledge about how transportation companies are using innovation labs to reimagine the customer experience and create new retail touchpoints in an increasingly mobile world.

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Virgin Hyperloop with their 'DevLoop' retail experience center in 2018
Deutsche Bahn with their 'DB mindbox' innovation lab launched in 2015
JetBlue with their 'JBLU Technology Ventures' retail lab in 2020
Uber with their 'Uber Everything' commerce innovation hub in 2017