Which major studio experimented with a controversial 'premium video-on-demand' strategy in 2021, releasing films simultaneously in theaters and on streaming for $29.99?

The film industry employs various pricing strategies to maximize revenue across different release windows and platforms. From premium theatrical experiences to subscription streaming models, studios carefully calculate how to price their content. Test your knowledge about one of the most innovative pricing experiments that shook the industry in recent years!

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Disney with their 'Premier Access' model for films like Black Widow and Jungle Cruise
Warner Bros. with their HBO Max day-and-date releases
Universal with their 'PVOD' early rental program
Paramount with their 'Paramount+ Premium First Access' program