Which 1977 film is credited with creating the modern movie merchandising industry after 20th Century Fox let creator George Lucas keep merchandising rights instead of an additional $500,000 directing fee?

Before movie merchandise became a multi-billion dollar industry, one iconic film franchise revolutionized how Hollywood approached product tie-ins. This poll explores the fascinating history of retail marketing in pop culture that forever changed how entertainment properties are monetized. Test your knowledge about the watershed moment that transformed movies from mere theatrical experiences into retail phenomena!

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