Which literary publisher's mascot was inspired by a real pet that belonged to the company's founder, and has appeared on nearly every book cover since the 1930s?

The publishing industry has created some memorable mascots and brand identities over the decades. These visual ambassadors have helped publishing houses establish distinct personalities and build reader loyalty. From iconic logos to beloved characters that represent major literary brands, these mascots have become cultural touchstones in the world of literature. Test your knowledge of these literary brand representatives!

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Penguin Books' penguin
Random House's house
Knopf's borzoi dog
HarperCollins' torch