Which innovative product strategy first brought sacred texts to mainstream retail stores with a standardized, approachable design across multiple religions?

In the competitive religious publishing industry, one company revolutionized how sacred texts were marketed and distributed in the early 2000s. This innovation significantly increased accessibility and engagement with religious texts across multiple faiths. Test your knowledge about this milestone in religious product marketing that changed how people access spiritual wisdom.

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Penguin's 'Sacred Library' collection with color-coded spines for different religions
Zondervan's 'Scripture for Everyone' with simplified translations and modern covers
The Pocket Canons series by Canongate Books with celebrity introductions
Oxford University Press's 'World Religion' paperbacks with unified minimalist design