Which pricing strategy did Illumina use for its DNA sequencing technology that helped democratize genomic research and dramatically accelerate scientific discovery in the field?

In the competitive world of scientific research and development, pricing strategies for new innovations can make or break market adoption. From pharmaceuticals to laboratory equipment, scientific companies must carefully balance R&D costs, market accessibility, and profit margins. This poll explores a fascinating pricing strategy used by a major scientific equipment manufacturer that revolutionized laboratory research accessibility. Test your knowledge about how pricing decisions impact scientific progress and market penetration in research communities.

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Cost-plus pricing - maintaining consistent profit margins regardless of market adoption rates
Dynamic penetration pricing - continuously lowering costs over time with a stated goal of reaching the $1000 genome
Premium pricing - keeping prices high to maintain exclusivity and fund next-generation research
Freemium model - offering basic sequencing free while charging for advanced analysis tools