Which wildlife conservation retail brand pioneered the 'Adopt-a-Species' model with a plush mascot that became its billion-dollar retail strategy?

The retail landscape for wildlife conservation products has evolved dramatically in recent years. Conservation-focused brands are creating innovative ways to connect consumers with wildlife protection efforts through their purchasing decisions. This trivia question tests your knowledge about how conservation retail is changing the game for wildlife protection through strategic brand mascots that drive both awareness and sales.

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World Wildlife Fund (WWF) with its panda plush mascots
National Wildlife Federation with its ranger raccoon mascot
Conservation International with its elephant ambassador program
The Nature Conservancy with its turtle tracker plushies