When Nike signed Michael Jordan in 1984, how much was his original 5-year endorsement deal worth?

Before athlete endorsements became the norm in retail marketing, one deal changed the landscape forever. In 1984, a rookie basketball player signed what would become the most iconic athlete-brand partnership in history, creating a product line that continues to dominate the sneaker market decades later. Test your knowledge about this groundbreaking retail innovation that transformed how celebrities and brands collaborate.

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$500,000 per year
$100,000 per year
$1 million per year
$2.5 million total