Which pioneering retail loyalty program was launched in 1995 and famously used purchase data to identify pregnant customers before they had announced it publicly?

Customer loyalty programs have become a cornerstone of modern retail strategy, but not all programs are created equal. Some have revolutionized the industry and set new standards for customer engagement and data collection. This trivia question tests your knowledge about one of the most influential loyalty programs in retail history—one that transformed how businesses understand their customers and personalize marketing efforts. Can you identify this game-changing program from its early features?

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Target's REDcard Rewards
Tesco's Clubcard
Walmart's Savings Catcher
Amazon Prime