Which gaming company first pioneered the use of 'in-game live events' as a marketing strategy, drawing millions of concurrent viewers to witness a one-time spectacle within their game?

The gaming industry has pioneered some of the most innovative digital marketing campaigns in recent years. From viral ARGs (Alternate Reality Games) to influencer partnerships that broke the internet, game publishers have redefined how products connect with audiences. This poll tests your knowledge about one particularly groundbreaking digital marketing strategy that changed how games are promoted. Do you know your gaming marketing history?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Epic Games (Fortnite's black hole event in 2019)
Blizzard Entertainment (World of Warcraft's Cataclysm world-changing event)
Rockstar Games (GTA Online's first heist reveal event)
Valve (Team Fortress 2's Mann vs. Machine update event)