Which company introduced the first modern consumer loyalty program in 1896, using 'premium stamps' that customers could collect and redeem for merchandise?

Before digital cards and smartphone apps, loyalty programs had humble beginnings that transformed retail customer engagement. These programs didn't just reward purchases—they fundamentally changed consumer behavior and marketing strategies in ways that still influence today's retail landscape. Test your knowledge about the origins of one of retail's most enduring customer retention strategies!

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• Sperry & Hutchinson (S&H Green Stamps)
• Montgomery Ward's 'Reward Coupons'
• Sears Roebuck's 'Loyalty Medallions'
• Woolworth's 'Customer Collection Points'

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