Which advertising technique was genuinely used by merchants in ancient Rome to promote their businesses and products?

Before digital marketing and modern retail, ancient civilizations had their own innovative ways to advertise products and services. From town criers in Mesopotamia to elaborate storefronts in Rome, commercial practices have deep historical roots. This poll tests your knowledge about how ancient merchants promoted their wares and built their commercial empires thousands of years ago. Can you identify the authentic ancient advertising strategy from the impostors?

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Painted signs and murals on exterior walls showing products or services offered by the shop
Distribution of papyrus flyers with discount coupons valid on the next Saturnalia festival
Monthly subscription services for regular delivery of imported goods from conquered territories
Celebrity endorsements featuring famous gladiators in theatrical product demonstrations