Which natural products company first introduced a shampoo bottle made from 100% post-consumer recycled (PCR) ocean plastic in 2019, pioneering this approach in the industry?

Sustainable packaging has become a major focus for brands in the natural products industry. As consumers become more environmentally conscious, companies are innovating with biodegradable, compostable, and recyclable materials to reduce their ecological footprint. This trivia question explores a groundbreaking packaging development that changed how we think about environmental responsibility in consumer goods.

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Aveda
The Body Shop
Herbal Essences (P&G)
Dr. Bronner's