Which music icon is credited with revolutionizing concert merchandise in the 1970s by introducing the first sophisticated, branded merchandise pavilions at venues?

Before it became standard practice, one legendary artist revolutionized concert merchandise in the 1970s by creating elaborate, branded retail experiences at venues instead of simple souvenir stands. This innovation transformed how fans interact with artists and created a billion-dollar industry segment. The merchandising approach pioneered by this artist is now standard practice across the entertainment industry, with pop-up shops, exclusive drops, and limited-edition collections becoming key revenue streams for musicians, actors, and influencers alike.

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KISS (with their extensive KISS Army merchandise)
The Rolling Stones (with their iconic 'lips and tongue' logo products)
Elvis Presley (with his 'Taking Care of Business' merchandise line)
The Grateful Dead (with their elaborate 'Shakedown Street' merchandise villages)