Which company deliberately made their mascot obsolete in 2019 but brought it back within 18 months due to a 12% sales decline during its absence?

Brand mascots have been powerful tools in corporate identity and marketing for decades, creating memorable associations that often outlive specific campaigns. These anthropomorphic characters or animated creatures help humanize brands and create emotional connections with consumers. How well do you know the strategic decisions and fascinating history behind some of the world's most successful brand mascots?

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Planters (Mr. Peanut)
KFC (Colonel Sanders)
Progressive Insurance (Flo)
GEICO (The Gecko)