Which presidential campaign was first to successfully implement large-scale voter microtargeting, using consumer data to identify and message specific voter segments?

Modern political campaigns have evolved dramatically with technology. From basic mail campaigns to sophisticated data-driven operations, the tools politicians use to reach voters have transformed the political landscape. This poll explores how digital marketing innovations have been adopted in the political sphere, specifically looking at the emergence of microtargeting as a game-changing campaign strategy. Test your knowledge about this intersection of technology and political marketing!

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign