Which major Broadway production pioneered the concept of 'experiential retail' by opening a dedicated year-round store featuring interactive elements and live performances alongside merchandise?

The performing arts industry has seen significant retail innovations in recent decades, transforming how audiences engage with productions beyond the stage. From merchandise strategies to digital storefronts, theatres have evolved their retail operations to create new revenue streams and enhance the audience experience. Test your knowledge about this fascinating intersection of performing arts and retail!

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The Lion King (Disney Theatrical)
Hamilton (Hamilton Uptown)
Wicked (Ozdust Boutique)
Phantom of the Opera (Masquerade Shop)