Which transportation company pioneered the first subscription-based loyalty program that combined multiple transit modes (rail, bus, bike-share) into a single monthly membership?

The transportation industry has embraced customer loyalty programs to enhance ridership and customer retention. From airlines' frequent flyer miles to newer innovations in urban mobility services, these programs have evolved significantly. This poll tests your knowledge about a groundbreaking loyalty program innovation in the transportation sector that changed how customers engage with transit services.

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Citymapper Pass (London, 2019)
Uber Rewards (Global, 2018)
Deutsche Bahn BahnCard (Germany, 2015)
JR East Japan Railway (Tokyo, 2017)