Which sports brand was the first to introduce interactive 'smart mirrors' in their flagship stores that allow customers to virtually try on outfits without changing clothes?

The sports retail landscape has transformed dramatically in recent years with brands developing innovative approaches to enhance customer experience. From virtual fitting rooms to personalized shopping experiences, sports retailers are pushing boundaries to create memorable customer journeys. Test your knowledge about which major sports brand pioneered a particular revolutionary retail innovation!

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Nike with their Nike Pro Mirror technology
Under Armour with their UA Connected Fitting Room
Adidas with their Virtual Try-On Experience
Puma with their PUMA x Black Station digital fitting room