Which architectural firm was the first to strategically rebrand itself with a one-word name in 1991, setting off a trend of simplified branding in the architecture industry?

The world's most recognizable architectural firms have created distinctive brand identities that have evolved over time, often reflected in their signature projects, design philosophies, and public presence. This poll tests your knowledge about a significant brand positioning milestone in architectural history that changed how architectural firms market themselves and their services in the competitive design world.

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• Gensler (formerly M. Arthur Gensler Jr. & Associates)
• HOK (formerly Hellmuth, Obata & Kassabaum)
• SOM (formerly Skidmore, Owings & Merrill)
• NBBJ (formerly Naramore, Bain, Brady & Johanson)

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