Which Broadway show's marketing strategy revolutionized theater promotion by being the first to heavily leverage user-generated social media content and create a viral 'challenge' that attracted younger audiences?

The performing arts industry relies heavily on innovative marketing strategies to attract audiences. Broadway shows, in particular, have pioneered some of the most creative promotional campaigns in entertainment history. This poll tests your knowledge about a groundbreaking marketing strategy that transformed how theatrical productions are promoted and significantly influenced audience demographics. Can you identify the revolutionary campaign that changed Broadway's marketing landscape forever?

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Hamilton's #Ham4Ham lottery performances outside the theater
Wicked's 'Defying Gravity' green-themed Instagram filter campaign
Dear Evan Hansen's 'You Will Be Found' viral video series
The Lion King's '25 Years on Broadway' TikTok dance challenge