Which architectural project coined the term 'Bilbao Effect' in brand storytelling, where a signature building transformed a city's economy and global image?

In architectural marketing and brand storytelling, iconic buildings often become synonymous with cities and transform their economic landscape. This phenomenon has been studied extensively since a particular museum dramatically changed the fortunes of a declining industrial city. Test your knowledge about how signature architecture can serve as powerful brand storytelling tools that reshape urban economies.

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Frank Gehry's Guggenheim Museum in Bilbao, Spain
Zaha Hadid's Heydar Aliyev Center in Baku, Azerbaijan
Norman Foster's Millau Viaduct in southern France
Santiago Calatrava's City of Arts and Sciences in Valencia, Spain