Which celebrity's endorsement deal with Puma in 2018 made history as the brand's highest-paid female athlete endorsement at that time?

Throughout retail history, celebrity endorsements have transformed ordinary products into cultural phenomena and generated billions in revenue. These partnerships often involve complex negotiations, exclusive contracts, and strategic marketing plans. While some endorsements seem natural fits, others have surprised consumers and industry experts alike. Test your knowledge of the most lucrative and influential celebrity product partnerships that changed retail marketing forever.

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Selena Gomez
Rihanna
Kylie Jenner
Serena Williams