Which innovative marketing strategy led to the biggest sales surge for consumer telescopes in the early 2000s?

In the competitive world of astronomy products, innovation in marketing strategies can make or break a brand. The early 2000s saw a revolutionary shift in how telescope manufacturers approached their target audience. One particular marketing campaign changed the industry's approach forever, setting new standards for how astronomy products were positioned in the market. Can you identify which groundbreaking marketing strategy transformed the telescope retail landscape?

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Celestron's "Planets in Your Palm" campaign, which bundled telescopes with immersive VR experiences of the solar system
Meade's "Dark Sky Guarantee" program, offering full refunds if light pollution prevented quality viewing
Orion Telescopes' "StarGazer Community" initiative, which connected buyers with local astronomy clubs
Bushnell's celebrity partnership with Neil deGrasse Tyson for their "Universe Explorer" series