Which revolutionary customer loyalty program, launched in 1998, fundamentally changed bookselling by offering discounts on all purchases and is credited with helping its company survive the 'Amazon era'?

The world of literature isn't just about creative expression—it's also a marketplace with fascinating business strategies. Bookstores and publishing houses have developed sophisticated customer loyalty programs to keep readers coming back. These programs offer unique insights into consumer psychology in the literary world. Test your knowledge about how the business side of arts and literature uses loyalty programs to build communities of devoted readers and boost sales of both bestsellers and niche publications.

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