Which celebrity completely repositioned their brand from a controversial figure to a respected business mogul by creating a billion-dollar cosmetics empire targeting Gen Z and Millennial consumers?

In the competitive world of celebrity branding, some famous people have masterfully repositioned themselves to appeal to entirely new audiences, extending their relevance and commercial success. This strategic pivot often involves careful market segmentation analysis, demographic targeting, and a complete brand overhaul. Test your knowledge about one of the most successful celebrity brand repositionings in recent history!

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Kylie Jenner
Taylor Swift
Rihanna
Lady Gaga