Which conservation organization's rebranding campaign introduced the innovative 'Adopt an Animal' subscription model that has since been replicated by conservation groups worldwide?

Test your knowledge about one of the most influential wildlife conservation marketing campaigns that transformed how conservation organizations approach brand management and public engagement. This campaign not only raised awareness but fundamentally changed consumer behavior and donation patterns in the conservation sector.

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World Wildlife Fund (WWF) with their symbolic animal adoption program launched in 1973
The Nature Conservancy with their 'Protect an Acre' program introduced in 1991
National Audubon Society with their 'Bird Sponsorship' initiative from 1985
Conservation International's 'Guardian Species' program established in 2002