Which candy brand experienced a 65% sales increase after its strategic placement in Steven Spielberg's 1982 film 'E.T.', despite initially declining to appear in the movie?

Product placement in film and television has evolved from simple brand appearances to sophisticated marketing strategies worth billions. Studios and brands forge partnerships that can transform a movie prop into a must-have item overnight. This poll tests your knowledge about one of the most famous examples of product placement that transformed a brand's fortunes through strategic positioning in a blockbuster film. Do you know your cinematic consumer psychology?

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Reese's Pieces
Skittles
M&Ms
Hershey's Kisses