Which artist pioneered the 'surprise album drop' marketing strategy in 2013, releasing a full visual album with no prior promotion that revolutionized music release tactics?

Test your knowledge about innovative marketing campaigns that transformed the music industry! The digital era has revolutionized how music is promoted and consumed, leading to groundbreaking marketing strategies that have redefined artist-fan relationships. From surprise album drops to interactive experiences, music marketing has evolved dramatically. How well do you know the campaigns that changed the game?

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• Beyoncé with her self-titled album 'BEYONCÉ'
• Taylor Swift with '1989'
• Drake with 'Nothing Was the Same'
• Kendrick Lamar with 'To Pimp a Butterfly'

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