Which groundbreaking digital marketing strategy was first used by the musical 'Hamilton' that revolutionized Broadway ticket promotion?

The performing arts industry has embraced digital marketing in innovative ways to reach new audiences and sell tickets. From virtual reality experiences to sophisticated social media campaigns, theaters and performance venues have transformed how they connect with patrons. This trivia question explores a groundbreaking digital marketing technique that changed how Broadway shows promote themselves to potential audiences.

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Digital lottery system allowing fans to enter for $10 tickets via a mobile app
Live streaming rehearsals on social media platforms to build anticipation
Virtual reality theater tours showing the audience perspective from different seats
Interactive billboard displays in Times Square that responded to pedestrian movements