Which groundbreaking product endorsement strategy did 'Hamilton' use in 2015 that changed how Broadway shows market themselves?

In the competitive world of performing arts, innovative product endorsement strategies can make or break a production's success. Major Broadway shows and theater productions often leverage strategic celebrity endorsements and partnerships to boost ticket sales and extend their brand reach. Test your knowledge about the intersection of performing arts and product marketing strategies that have revolutionized how theatrical productions are promoted in the modern era.

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Released a full-cast album before the official Broadway opening, creating unprecedented pre-launch demand
Partnered exclusively with a luxury fashion brand to create show-themed merchandise available only at the theater
Launched a subscription-based streaming service dedicated solely to behind-the-scenes content
Created limited edition Hamilton-themed credit cards that provided priority access to ticket pre-sales