Which traditional cultural festival pioneered the concept of 'Singles' Day' that has become the world's largest 24-hour shopping event?

Cultural festivals around the world have become major retail opportunities, blending tradition with commerce in fascinating ways. These events showcase how brands innovate to honor cultural heritage while creating unique shopping experiences. Test your knowledge about how traditional celebrations have transformed into retail phenomena that both preserve and reimagine cultural traditions.

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Diwali (Festival of Lights)
Chinese Guanggun Jie (Bachelor's Day)
Dia de los Solteros (Mexico's Day of Singles)
White Day (Japan's response to Valentine's Day)