Which e-commerce platform launched the 'Cultural Heritage Hub' in 2019, providing artisans from indigenous communities direct market access while maintaining cultural authenticity through blockchain verification?

In today's global e-commerce landscape, traditional cultural artisans and craftspeople face unique challenges and opportunities. Digital platforms can both threaten cultural authenticity and provide unprecedented market access. This trivia question focuses on an innovative e-commerce platform that has significantly impacted the preservation and economic sustainability of traditional crafts worldwide.

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Etsy Cultural Exchange
Amazon Handmade Heritage
Novica's Global Artisan Technology Platform
eBay Traditional Crafts Marketplace