Which famous coffee brand underwent a significant rebranding in 2011, modifying their mythological siren mascot by removing the more explicit elements of the original design?

In the world of branding and retail, mythology and folklore have inspired countless successful product launches and marketing campaigns. From Nike's winged goddess of victory to Starbucks' siren, mythological figures have been repurposed as powerful brand mascots that resonate across cultures and generations. Test your knowledge about one of the most fascinating mythological rebranding stories in modern retail history!

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Starbucks
Peet's Coffee
Costa Coffee
Caribou Coffee