Which travel retailer first launched a widely-adopted VR experience allowing customers to 'try before they buy' by virtually visiting multiple international destinations in-store?

Virtual reality is transforming how consumers experience destinations before visiting them physically. Major travel retailers and tourism boards are leveraging VR technology to create immersive previews of locations. This poll tests your knowledge about groundbreaking geographical VR implementations in the retail travel sector that have changed how consumers make destination choices.

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Thomas Cook with its 'Try Before You Fly' VR experience in 2014
Expedia with its 'WorldScape' VR platform in 2016
TUI with its 'Destination Discovery' VR booths in 2015
Flight Centre with its 'Virtual Voyager' experience in 2017