Which sports brand first introduced the two-piece shoebox design with an interlocking lid that eliminated the need for tissue paper and reduced packaging waste by 30%?

In the competitive world of sports retail, packaging design can become as iconic as the products themselves. Athletic footwear brands particularly understand that the unboxing experience is part of the product story. This trivia question focuses on a revolutionary packaging design change that transformed customer experience and reduced environmental impact while becoming instantly recognizable across the sports retail landscape.

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Nike with their 'Considered Design' box in 2010
Adidas with their 'EcoBox' initiative in 2012
Puma with their 'Clever Little Bag' in 2008
Under Armour with their 'GreenStep' packaging in 2014