Which innovative customer loyalty program feature was FIRST introduced by a major Broadway theater company in 2019?

In the competitive world of performing arts, theater companies and venues are constantly innovating to keep audiences coming back for more. Customer loyalty programs have become an essential strategy for many major theaters and production companies. This trivia question explores how these performing arts organizations are using modern loyalty strategies to turn occasional theater-goers into devoted patrons.

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Dynamic pricing that rewards repeat attendees with automatic discounts on less popular show dates
Virtual seat selection that allows loyalty members to preview their exact sightlines before purchasing tickets
Backstage pass program offering members exclusive post-show meet-and-greets with performers
Mobile app that provides augmented reality theater tours and interactive playbill content