Which gaming platform first introduced a virtual reality store where players could browse and purchase real-world merchandise using VR controllers while still inside a game?

The gaming industry has been pioneering innovative retail technologies that blur the lines between virtual and physical shopping experiences. Major game publishers and platforms have introduced groundbreaking ways for players to purchase digital goods, cosmetic items, and even physical merchandise through in-game experiences. Test your knowledge about one of the most significant retail technology innovations in gaming history!

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Valve's Steam VR with 'The Lab Marketplace' (2018)
PlayStation VR with 'PS Home Shopping Experience' (2019)
Fortnite's 'V-Commerce' partnership with Balenciaga (2021)
Meta Horizon Worlds 'Metashop' (2020)