Which celebrity pioneer launched a direct-to-consumer beauty brand that broke industry records by earning $100 million in sales within its first 40 days, largely through innovative social media marketing?

Famous people have increasingly leveraged their personal brands to create retail empires. Beyond mere endorsements, many celebrities have revolutionized retail with innovative approaches to product development, marketing, and customer engagement. This trivia question tests your knowledge of how specific celebrities have transformed retail strategies and created lasting business innovations that changed their industries.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories